“But I don’t have the time or budget to schedule a massive photo shoot,” you may be thinking. Most are representations of a concept that is better illustrated with a quick shot from your phone. If you visit a company’s site or Facebook account, do you feel more of a connection if you see a group of smiling business people that are perfectly dressed and standing in a row or a less-perfect shot of actual people that work there? Stock photos don’t fool anyone. Stock photos may have illustrative purposes, but are actually fictitious in nature - and your visitors notice.Įveryone can tell if an image is a stock photo. These images initially appear professional but, in reality, they are not directly related to your products, services or brand. We’ve all seen the pictures of the smiling customer service representative, the perfect family in the backyard, or the close up of a computer keyboard. If possible, it’s always best to use your own original photographs, but having a stock photo throughout content can be better than no images at all. These photos tend to be generic and are obvious to spot. Stock photos come from a supply of photographs and are usually licensed for specific purposes. What Are Stock Photos, and Should I Use Them? Our digital marketing team and web designers agree - stock photos are generally not an authentic representation of your brand. But while these images may provide a quick and inexpensive solution to that blank header on your website, there’s a downside to using stock photography that may negatively impact your website’s search engine optimization (SEO) and user experience (UX). The threat comes from those perfect looking images placed on your homepage and interior pages: the devious stock photos. How Stock Photos Can Impact Your Website's SEO in Google's EyesĪ silent enemy may be lurking within your website, slowly hindering its success while quietly plotting to overthrow the entire value of your online presence.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |